Established in 2016, The Copeland Distillery is quickly carving out its position as Northern Ireland’s most innovative spirits producer with its growing portfolio of gin, rum and whiskey products. In a highly competitive industry, characterised by global players, the team recognised the need to connect to at-home cocktail lovers, the hospitality industry and retail trade.
We knew that the best way to connect with consumers in a meaningful way would be to show them how deeply connected the Distillery is to the things they care about – the things that define their purchasing decisions and begin the journey to affinity. In collaboration with the client, we honed-in on innovation, taste, heritage and community as the Distillery’s core values. We focused on distilling these values into a cocktail of compelling key messages and developed a media content programme allowing us to support The Copeland Distillery’s refined direction.
We knew that the best way to connect with consumers in a meaningful way would be to show them how deeply connected the Distillery is to the things they care about – the things that define their purchasing decisions and begin the journey to affinity. In collaboration with the client, we honed-in on innovation, taste, heritage and community as the Distillery’s core values. We focused on distilling these values into a cocktail of compelling key messages and developed a media content programme allowing us to support The Copeland Distillery’s refined direction.
