Here For Good
Over the past few years National Museums has been going through a process of transformation.
This isn’t change for the sake of change.
People think they know what happens in our museums – they think glass cases, old things, history, folksy stuff, dinosaurs and stories (about people who died long ago).
The goal of transformation is to make National Museums relevant to a broader more representative set of audiences – to connect them to the purpose and role museums have in our society.
Through a combination of advertising and PR, our role spans their four museums: Ulster Museum, Ulster Folk Museum, Transport Museum and the Ulster American Folk Park.
Over the past few years National Museums has been going through a process of transformation.
This isn’t change for the sake of change.
People think they know what happens in our museums – they think glass cases, old things, history, folksy stuff, dinosaurs and stories (about people who died long ago).
The goal of transformation is to make National Museums relevant to a broader more representative set of audiences – to connect them to the purpose and role museums have in our society.
Through a combination of advertising and PR, our role spans their four museums: Ulster Museum, Ulster Folk Museum, Transport Museum and the Ulster American Folk Park.
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