How do you get people to tackle problems like single use plastics, textile waste, litter, dog fouling and graffiti to make Northern Ireland a cleaner, greener and more sustainable place?
And why should they know, or be interested in, an environmental charity like Live Here Love Here? You start with distinctiveness.
Our creative platform features an irate, vigilante puppet – we call him Roadside Al – who’s disgusted by all-things littering and not afraid to tell you so. He’s not preachy but he’s certainly challenging. As well as being distinctive, this approach is cost-effective and adaptable; allowing us to deliver strong messaging without presenting as authoritarian.
At the outset Live Here Love Here had limited awareness – tracking at just 13%. Like Al, they were “absolutely ragin’”. Now awareness of the brand tracks at 50% and the advertising at 65% – and they’re a much happier client!
Campaigns use multiple touchpoints including: TV, Online Video, Digital, Social, OOH, Radio and PR.
And why should they know, or be interested in, an environmental charity like Live Here Love Here? You start with distinctiveness.
Our creative platform features an irate, vigilante puppet – we call him Roadside Al – who’s disgusted by all-things littering and not afraid to tell you so. He’s not preachy but he’s certainly challenging. As well as being distinctive, this approach is cost-effective and adaptable; allowing us to deliver strong messaging without presenting as authoritarian.
At the outset Live Here Love Here had limited awareness – tracking at just 13%. Like Al, they were “absolutely ragin’”. Now awareness of the brand tracks at 50% and the advertising at 65% – and they’re a much happier client!
Campaigns use multiple touchpoints including: TV, Online Video, Digital, Social, OOH, Radio and PR.
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