Why call CRASH Services when you’ve had an accident instead of your insurer?
Because an accident management company like CRASH does a whole lot more – they’ll take care of everything, getting you back on the road and at no cost to you!
Our brief was to produce a TV ad that could communicate these benefits with a focus on two key messages “free to you” and “everything sorted”.
Crucially, we wanted to position CRASH as the first call to make, rather than the driver’s insurance company.
So, although we portray the sinking feeling associated with the reality of a collision – filmed using live action – this soon gives way to an abstract, high-tech environment where the CRASH “magic happens” and before you know it, we’re back in live action and our driver has the freedom of the open road ….. “like it never happened”.
Because an accident management company like CRASH does a whole lot more – they’ll take care of everything, getting you back on the road and at no cost to you!
Our brief was to produce a TV ad that could communicate these benefits with a focus on two key messages “free to you” and “everything sorted”.
Crucially, we wanted to position CRASH as the first call to make, rather than the driver’s insurance company.
So, although we portray the sinking feeling associated with the reality of a collision – filmed using live action – this soon gives way to an abstract, high-tech environment where the CRASH “magic happens” and before you know it, we’re back in live action and our driver has the freedom of the open road ….. “like it never happened”.
