As one of NI’s most recognised brands, Cookstown’s focus during the global pandemic was to manage their production and distribution in order to keep their products on their retail partner’s shelves and maintain the longstanding tradition of generations of families being able to rely on the convenience and quality of Cookstown products.
As restrictions eased, Cookstown wanted to reward their customers and support their retail partners. The ‘Familytime’ campaign boldly leaned on the heritage of the brand, leveraging the famous logo, and created the opportunity to win a range of family breaks, staycations, glamping holidays and day passes for family destinations.
With our re-imagined brand mark we created a series of campaign treatments designed to drive consumers to either Cookstown social channels or to our retail partners’ social channels. The media was intelligently planned to coincide with the easing of lockdown, supporting our retail partners and helping to harness some much-needed positivity.
As restrictions eased, Cookstown wanted to reward their customers and support their retail partners. The ‘Familytime’ campaign boldly leaned on the heritage of the brand, leveraging the famous logo, and created the opportunity to win a range of family breaks, staycations, glamping holidays and day passes for family destinations.
With our re-imagined brand mark we created a series of campaign treatments designed to drive consumers to either Cookstown social channels or to our retail partners’ social channels. The media was intelligently planned to coincide with the easing of lockdown, supporting our retail partners and helping to harness some much-needed positivity.
