We work differently, shop differently and eat differently, so why not buy houses differently?
A lot has changed since Co-Ownership started helping people get on the housing ladder way back in 1978, including Co-Ownership.
People’s perceptions of Co-Ownership however haven’t kept pace, and that’s a problem, especially when more people than ever before need options to help them own their home.
The Think Again campaign has been developed with this in mind – and with the specific objective of shifting people’s attitudes towards Co-Ownership.
Broad reach media is used to increase mental availability of Co-Ownership so it is more easily noticed or thought of in buying situations,whilst product focused and tightly targeted activations are used to target people actively in-market.
To do this the campaign uses multiple touchpoints including: TV, Online Video, Digital, Social and OOH.
A lot has changed since Co-Ownership started helping people get on the housing ladder way back in 1978, including Co-Ownership.
People’s perceptions of Co-Ownership however haven’t kept pace, and that’s a problem, especially when more people than ever before need options to help them own their home.
The Think Again campaign has been developed with this in mind – and with the specific objective of shifting people’s attitudes towards Co-Ownership.
Broad reach media is used to increase mental availability of Co-Ownership so it is more easily noticed or thought of in buying situations,whilst product focused and tightly targeted activations are used to target people actively in-market.
To do this the campaign uses multiple touchpoints including: TV, Online Video, Digital, Social and OOH.
