This year we entered two CIPR Pride categories and became finalists in both.
We were recognised in the ‘Best Use of Media Relations’ category for our creative approach to content delivery in support of National Museums NI’s Museum of Innovation. We were tasked to share the inspiring stories featured within the exhibition, but also communicate the new direction Ulster Transport Museum is taking towards how it shares its collections. Our coverage amounted to a reach of 262 million.
We were also recognised in the ‘Best Integrated Campaign’ category for our work on Keep Northern Ireland Beautiful’s Environmental Engagement Index. Our agency teams collaborated on this brief and through a thoughtful mix of owned, earned and paid media, inspired more than 5,000 people to complete the survey.
Well done to all our peers who were also recognised this year. Here’s to 2023!
