The Brief

Underpin Punjana’s position as the leading tea brand in Northern Ireland by re-establishing their local and heritage credentials.

Response

We developed a brand campaign that allowed Punjana to own attributes that no other tea brand could own in this market and used it to reassure the consumer that in selecting it they were making the right choice. The Agency supports Punjana across all marketing communications requirements – advertising, design, digital, point-of-sale, merchandise, events, and sponsorship.

Results