The Brief

Develop an awareness raising campaign for NI Pork’s Assured Origin label and promote increased purchase.

Response

Initially we drove awareness by using television, outdoor and POS formats. We then challenged ourselves to make the budget work harder and deliver an “always-on” campaign. So we developed a content-based social media solution that focused on “Quick & Tasty” recipes presented as “food eye candy”, targeted at NI females 35-64, and making a hero of the Assured Origin Label.

Results

From January 2016 to January 2017 we: