The technical specs may be different but the creative responsibility 

remains the same: be clear, be original, be effective.  Here are some 

recent examples from integrated campaigns.

Banner

Background

MPU

Super Banner

Links

Homepage takeovers literally take over all the available advertising space on a website - and then some.

For the Census we used this as a tool to engage visitors in the count down to Census day, periodically changing the advertising.

Graphic elements to make up the branding included the brand colour, elements from outdoor advertising, logo, and banners to push the countown into unmissable content. Literally.

Microsites are a fantastic way to promote a single idea, product or service.

Rather than redesign and entire website, or indeed add a new section, a microsite can be used as a stand-alone promotion tool to focus on one area of business or a certain demographic.