Today marks the 60th anniversary of the first TV ad to be broadcast on ITV - here's our first, too.
Made over 25 years ago, this ad still looks and sounds great. Yes, fashions change – in lighting and art direction just as much as clothing and hair – but the production values here were clearly very high. For example, a chess grandmaster was retained to plot the moves and ensure they were correct throughout (yes, really). The chessboard was made specially, with the product names inlaid, and the chess set itself was created for the shoot. Hand models – not the couple you see on screen – were also cast to move the pieces around. Typically classy Michael Jayston voiceover too.
Any resemblance to the Thomas Crown Affair is purely coincidental